The Importance of Clarity

The Importance of Clarity

‘A rebrand is more than just a fresh coat of paint; it’s achieving that wholeness, that cohesion that all business owners crave so desperately.’ – J.Nichole Smith Achieving Total Brand Cohesion In your zone of genius, what topic do folks bring up again and...
The 6 Stages of a Strategic Rebrand

The 6 Stages of a Strategic Rebrand

‘We need to find this beautiful balance between ‘it’s set in stone and I can never change it’ and ‘I’m gonna change it all the time because I can’t commit’… If you want to get the benefits of a brand, you need to create consistency.’ –...