Whyfinding™ Sessions

What if you could answer the biggest questions you have in your business, get super clear about who you’re speaking to and what they want plus finally get the perfect brand messaging all in a couple hours?

Enter the Whyfinding™ Session: the most powerful 3 hrs you’ll ever invest in your business.

Get crystal clear on your brand purpose, psychology of your ideal client, develop powerful language around your why, what, how and who including and a carefully crafted ‘elevator pitch’ mic-drop brand statement.

AND for a limited time, when you book a signature Whyfinding™ Session, you’ll get a Brand Audit and additional 45 min. 1:1 with Nic as a free gift ($800 value)

But hurry: only 5 available, before July 30th

Whyfinding™ Sessions

Find your Brand Purpose & Key Brand Messaging in these intimate, intensive, workshop sessions for Founders and Teams.

Walk away with

  • Clarity around Brand Purpose
  • Clear Brand Statement (elevator pitch)
  • Trigger Words to use throughout your marketing
  • Clear Ideal Client identity & psychographics
  • Clarity around differentiation / niche
  • Clear path for potential rebrand or repositioning

How does it work.

1. Book online & pay


3. CHOOSE YOUR TIME (2.5 hours)


“A bi-product of the language I created with Nic, is that my engagement has shot up and so have my organic sales”

Ruth Millar

Founder, Boulevardmarketing.co

For Founders:

Nic will walk you through her signature Whymapping™ exercise. An incredibly simple, yet effective way to get all that mess in your head into not only cohesive brand language – but clear purpose that often reveals your ‘method’ – your ‘legacy work’ and/or a fantastic ‘category of one’ niche.

You will dive deep into: your skills, resources, desires, & untapped potential (Your ‘weird’). As well as the ways you hope to make the world better – the change you truly care about ( Your ‘why’).

Discover your brand pillars, the ‘Golden Thread’ that ties them all together, and the clarity you need to effectively name your purpose and put it to good use (in your current business or an entirely new one!).

You’ll also discover who you are ideally suited to serve: your perfect match ideal client.

You’ll leave the session with a tight little brand statement: the perfect way to turn heads (instead of hearing crickets) when you answer the question ‘what do you do’?

PLUS key copy for the core business questions:

(which are sometimes surprisingly hard to answer)

  • Why do you do what you do?
  • What you do?
  • How you do it?
  • Who you do it for?

You’ll leave feeling amazed with how seen you feel and how much you got done. Expect a bit of surprise magic sprinkled in along the way…

For Teams: 

Same process as for Founders except instead of the Whymapping™ journey, we focus as a group on determining the brand’s primary motivations & archetypes. Instead of centering the discovery aorund the Founder, we center it around the ideal client.

Limited Time Free Gift: 

Book a Whyfinding session before July 30th and get an in-depth Brand Audit and bonus 45 min 1:1 session with Nic as our gift.

The brand audit will take place before the Whyfinding session which will give us extra depth and clarity as we craft your /dream home’ brand.

Get Nic’s eyes on your existing brand: Get straight to the heart of what’s working and what could be improved to get better results.


  • Clarity around what is & isn’t working in your existing brand
  • Get Nic’s review of the specific marketing assets you provide
  • Get Nic’s recommendations for brand personality type
  • Get Nic’s recommendation about brand archetype
  • Get Nic’s recommendation about color psychology