The Importance of Clarity

The Importance of Clarity

‘A rebrand is more than just a fresh coat of paint; it’s achieving that wholeness, that cohesion that all business owners crave so desperately.’ – J.Nichole Smith Achieving Total Brand Cohesion In your zone of genius, what topic do folks bring up again and...
Joy-First: How to Stop Living a Fear-First Existence

Joy-First: How to Stop Living a Fear-First Existence

‘Instinctively we know what joy is and where to get it. . . but what does seem to evade most of those who are born into the capitalist ‘eat, sleep, shop, please, perform, produce’ lifestyle, is how to make time for it.’ – J.Nichole Smith How do you...
Understanding colour harmony

Understanding colour harmony

‘Most of the time we don’t actively recognize ‘harmony’… it’s just a good feeling we get. The same is true when it’s missing… things just feel ‘off’ – J.Nichole Smith What is Color Harmony and Why Should You Care?...
The 6 Stages of a Strategic Rebrand

The 6 Stages of a Strategic Rebrand

‘We need to find this beautiful balance between ‘it’s set in stone and I can never change it’ and ‘I’m gonna change it all the time because I can’t commit’… If you want to get the benefits of a brand, you need to create consistency.’ –...
Visionaries: Dr. Angela Lauria

Visionaries: Dr. Angela Lauria

 “I do think that all vision has to come from clarity on who you are, and the *newsflash* … we you keep changing!”   – Dr. Angela Lauria Welcome to the pleasure of getting to know our seriously special guest, Dr. Angela Lauria.  Her...
Woke

Woke

‘For me if you if you use that word as a white person, it is immediately a trigger that I have to be careful of how I move around you’ – Justin Nai’im Hurdle-Price Ok, be honest. When was the last time you said the word ‘woke’ in casual conversation? If you’re...