The 5 Laws of Entrepreneurship

The 5 Laws of Entrepreneurship

As I’ve navigated the last decade + of entrepreneurship, both in my own businesses and as an advisor for others’, five universal laws have emerged, which define the valiant pursuits of the self-employed. Like the laws of physics, these laws are as...
Defining Freedom & Fulfilment

Defining Freedom & Fulfilment

I talk a LOT about finding ‘freedom & fulfilment’. If you’ve ever watched one of my webinars, seen me speak at an event, or are a part of my membership group for petpreneurs… this will not be news to you. But whether you’re a...
The 12 Major Shifts

The 12 Major Shifts

When I toiled through the gut-wrenching failure and growth experience that led me to start this business… My journey was marked by 12 epiphanies*. These spontaneous ah-ha moments remain and foundation of everything I teach, sell and believe in. * Although I do...
About J.Nichole Smith: The Long Story

About J.Nichole Smith: The Long Story

For someone paralytically afraid of failure, I sure am good at finding it. Or, well, I was, anyway. I mean, I literally drew disaster after disaster after disappointment towards me like a giant confused, fleshy magnet. I started my first pet business officially in...