Let’s geek out

Notes from the Studio

The Importance of Clarity

'A rebrand is more than just a fresh coat of paint; it’s achieving that wholeness, that cohesion that all business owners crave so desperately.’ - J.Nichole Smith Achieving Total Brand Cohesion In your zone of genius, what topic do folks bring up again and again? I’m...

Understanding colour harmony

‘Most of the time we don't actively recognize 'harmony'… it's just a good feeling we get. The same is true when it's missing... things just feel 'off’ - J.Nichole Smith What is Color Harmony and Why Should You Care? Newsflash – color is energy. What if I told you that...

The 6 Stages of a Strategic Rebrand

‘We need to find this beautiful balance between ‘it's set in stone and I can never change it’ and ‘I'm gonna change it all the time because I can't commit’… If you want to get the benefits of a brand, you need to create consistency.’ - J.Nichole Smith This could be...

Woke

‘For me if you if you use that word as a white person, it is immediately a trigger that I have to be careful of how I move around you’ - Justin Nai’im Hurdle-PriceOk, be honest. When was the last time you said the word ‘woke’ in casual conversation? If you’re most...

Why is the Pet Industry so White?

 "Man's best friend has historically actually been 'White Man's Best Friend' and a source of torture and Terror for Blacks"  - evolvedteacher.comIf you consider yourself a dog person, and also have an interest in fair treatment for all human beings, regardless of skin...

3 Steps for Genuine & Sustainable Solidarity

It's Gay Pride month and today is Juneteenth. I have sat down a few times over the last week to write a message about how not to ‘pride wash’ or ‘woke-wash’ on these holidays because if you’re like me, you’ve felt like just changing your facebook profile photo or...