'A rebrand is more than just a fresh coat of paint; it’s achieving that wholeness, that cohesion that all business owners crave so desperately.’ - J.Nichole Smith Achieving Total Brand Cohesion In your zone of genius, what topic do folks bring up again and again? I’m...
Let’s geek out
Notes from the Studio
The 6 Stages of a Strategic Rebrand
‘We need to find this beautiful balance between ‘it's set in stone and I can never change it’ and ‘I'm gonna change it all the time because I can't commit’… If you want to get the benefits of a brand, you need to create consistency.’ - J.Nichole Smith This could be...
BRAND NEW: Quick Fix to Get More Clients
Over and over I see businesses who have nice websites, decent logos and GREAT products and services who just aren't getting the attention, reach and conversions they need to thrive. There are SO many pieces that go into marketing, that it can be really hard to even...
Brand Cool: Artefacts
Seeing your brand come to life in a tangible way.
Brand Cool: Experiences
How to purposely actively create experiences for our customers that are going to delight them.
Brand Cool: Visuals
Whats are the key pieces of a visual brand aesthetic?
Brand Cool: Words
Words can be extremely, extremely powerful, but only when they’re done well.
What Makes Brands Cool?
So far this season here in the Magic Maker podcast, we’ve been diving into the weird and wonderful things that make a brand a brand. We’ve focused a lot on the meaning and purpose parts behind your brand – how to find and communicate your ‘big why’ in particular… as well as that all powerful desire and magnetism that makes people so loyal and addicted to some brands.
How to Build Desire for Your Brand
Be the fox pee! Sounds crazy. Fox pee is one of the most stimulating smells in the world for dogs. Be that for your customers.
What is a Brand Statement & How Do I Get One?
We are now at a point where we can evolve a little bit of this brand conversation into something I call a brand statement.
Season 3: How do I grow my brand?
Be a Business Owner who Actually Has Freedom! Today I want to take you through stage three of what I call the 4 Seasons of Freedom and Fulfilment, which gets you from just being a newbie, starting out to a business owner who actually does have freedom. So as a...
Season 2: How do I craft a brand?
Today I want to talk to you about the second stage of getting from where you are now to that freedom and fulfilment and it is all about crafting your brand as a marketing and branding expert.