The masterful way we women have evolved to keep the solution to our discomfort always out of reach (and out of our control) At the time of writing this, I'm preparing for a trip to Gran Canaria for my 40th birthday. I've been reflecting on all the 'shoulds' I'm...
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Notes from the Studio
Think You Know Your Why?
Think again. Learn why the thing that inspired your business isn’t necessarily the ‘purpose’ you should be building your brand around… and the ONE question you SHOULD be asking in order to find your most powerful, sustainable, specific ‘Why’. I will never forget...
5 Useful Takeaways from a Year of Whyfinding
Last August I sat in a massive, dark, slightly too-chilly conference room of the Hilton in Toronto, nestled between several of my clients, my mom and my husband who was bouncing our 3-month old daughter on his knee. I was absorbing the words of Stu McLaren, my...
Communicating your WHY
Talk less about what we do and to talk more about why we do it.
Exploring your WEIRD
If you want to build a brand, the time for fitting in is over.
Why building a profitable brand isn’t about money
Every time I go to sell something, I start by first thinking: ‘what is in it for them’. The desires of my clients' can almost always be collected in to one of the following categories: More clients (promise of work beyond this week or next) Money / security (profit,...
How I Define Success: Freedom & Fulfilment
I talk a LOT about finding 'freedom & fulfilment'. If you've ever watched one of my webinars, seen me speak at an event, or are a part of my membership group for petpreneurs... this will not be news to you. But whether you're a familiar friend, or you're exploring...