I talk a LOT about finding ‘freedom & fulfilment’. If you’ve ever watched one of my webinars, seen me speak at an event, or are a part of my membership group for petpreneurs… this will not be news to you.

But whether you’re a familiar friend, or you’re exploring my world for the first time, I imagine this vague concept of ‘freedom & fulfilment’ could easily slip past you without leaving much of an impression. Words, after all, are easy to brush past… easy to ignore.

So, how about a few photos instead? If you scroll down you can see a bit of what freedom & fulfilment looks like to me.

But before we dig into all the pretty things, let’s have a quick chat…

I have spent over 13 years mucking around in the pet industry, in my own brands, building brands for other petpreneurs, consulting with billion dollar pet businesses and working in and around pet media. I would say, the only thing that inspires me more than my own harrowing journey, is being a part of other peoples’ entrepreneurial stories.

One sad truth of self-employment too often seems to be utter and total burnout.

When you give absolutely everything you have to support, nurture and grow your business, there’s nothing left for you and your personal life. I have known too many devoted, fantastically talented, intelligent, ambitious entrepreneurs who simply worked themselves into exhaustion. When you’ve pushed yourself to the brink, the chances are good that you ultimately have to give up on your beautiful dreams.

My goal is to make sure that this doesn’t happen to you.

Building a Brand instead of just a business

The primary reason I am passionate about helping entrepreneurs build brands instead of just businesses – is that a brand (in the way I define and teach it) helps create alignment between what you ENJOY and what you SELL. This has many, many perky little side effects including making marketing easier and more fun – but the bit that really interests me, is that

when you’re building a brand that’s rooted in your ‘why’, as you move through entrepreneurial milestones like the 12 major shifts – you are working towards the life of your dreams.

Of course the alternative, building just a business, is more likely than not to result in your life looking like leftovers – the roadkill on your journey to someone else’s definition of success.

No ma’am. No thanks. Not you. Not me. So if we all agree that’s not what we want, let’s explore what we DO want, the results (bigger and better than just cash) that we’d like to work towards. I call this ‘freedom & fulfilment’.







What does fulfilment actually mean?

Getting Clear

One of the best methods for keeping your freedom and fulfilment clear in your mind, is to get some visuals together that depict your version of it. For me, that has historically been a few delicious Pinterest boards – but this year for the first time I created an actual dream board. It sits in my bedroom and it is the first thing I see when I wake up each day.

This has been immeasurably powerful for keeping me focused on my where I want to end up. Somehow it makes the little ups and downs a little easier to cope with, and gives me a little pick-me-up no matter my mood.

What would be on your dream board?

Image Credit: Pinterest

Image Credit: Pinterest

Image Credit: Pinterest 

These images feature in my dream board – want a resource to help you DIY a dream board? Check out our Planning content in Working with Dog!