'A rebrand is more than just a fresh coat of paint; it’s achieving that wholeness, that cohesion that all business owners crave so desperately.’ - J.Nichole Smith Achieving Total Brand Cohesion In your zone of genius, what topic do folks bring up again and again? I’m...
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Notes from the Studio
The 6 Stages of a Strategic Rebrand
‘We need to find this beautiful balance between ‘it's set in stone and I can never change it’ and ‘I'm gonna change it all the time because I can't commit’… If you want to get the benefits of a brand, you need to create consistency.’ - J.Nichole Smith This could be...
5 Useful Takeaways from a Year of Whyfinding
Last August I sat in a massive, dark, slightly too-chilly conference room of the Hilton in Toronto, nestled between several of my clients, my mom and my husband who was bouncing our 3-month old daughter on his knee. I was absorbing the words of Stu McLaren, my...
BRAND NEW: Quick Fix to Get More Clients
Over and over I see businesses who have nice websites, decent logos and GREAT products and services who just aren't getting the attention, reach and conversions they need to thrive. There are SO many pieces that go into marketing, that it can be really hard to even...
Brand Cool: Artefacts
Seeing your brand come to life in a tangible way.
Brand Cool: Experiences
How to purposely actively create experiences for our customers that are going to delight them.
Brand Cool: Visuals
Whats are the key pieces of a visual brand aesthetic?
Brand Cool: Words
Words can be extremely, extremely powerful, but only when they’re done well.
What Makes Brands Cool?
So far this season here in the Magic Maker podcast, we’ve been diving into the weird and wonderful things that make a brand a brand. We’ve focused a lot on the meaning and purpose parts behind your brand – how to find and communicate your ‘big why’ in particular… as well as that all powerful desire and magnetism that makes people so loyal and addicted to some brands.
How to Build Desire for Your Brand
Be the fox pee! Sounds crazy. Fox pee is one of the most stimulating smells in the world for dogs. Be that for your customers.
What is a Brand Statement & How Do I Get One?
We are now at a point where we can evolve a little bit of this brand conversation into something I call a brand statement.
What is the Difference Between a Business and a Brand?
What is the difference between a business and a brand? Keep on reading... What is the difference between a business and a brand? So one of the things I talk about all the time as a branding expert is having a brand statement. This is sort of like an elevator pitch and...